The Power of Microcontent
What's your elevator pitch?
In a world where bite-sized video platforms like Instagram, Facebook, and Snapchat dominate; more and more opportunities are realizing the power in following the crowd. As a result, the era of microcontent was born.
Ryan Serhant is the star of Bravo's "Million Dollar Listing NY" and "Sell It Like Serhant).
I was able to work with Serhant and his A-list surrounding team to build microcontent that brings Ryan's polished brand & insight to social.
Since 2012, I've worked with Lamarr Wilson on content development. Lamarr's fun, happy-go-lucky brand translates perfectly to social through microcontent and graphical storytelling. In partnership with Lamarr, I produced a series of clips to share YouTube highlights to followers on Instagram, Twitter, and supplemental social platforms.