Cryptocurreny startup MiningStore looked to increase their brand awareness.



August, 2017


Marketing Consultation, Video Production, Animation, Graphic Design, Social Optimization


When cryptocurrencies like Ethereum and Bitcoin first achieved mainstream attention in early 2017, MiningStore looked to double-down on their brand - requesting I develop a new public brand from ground zero.

After designing a new logo and visual format, we produced campaigns that would attract new business and investor attention.


Introducing ‘Mining for Good’

I directed MiningStore’s joint partnership with the NBA’s Sacramento Kings to publicize “Mining for Good”, as seen on Forbes, CNET,, and ESPN.

Alongside the Kings, we looked to develop a partnership that would both benefit the Sacramento area and help the franchise improve their cryptocurrency infrastructure. This was accomplished with Mining for Good.